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53% of startups states sustainability is essential for their business model to be viable. By designing the Sustainable Business Canvas, we want to propose a toolbox for entrepreneurs to embrace sustainability as a core for their business model.Download canvas
The main objective here is to let the business owner check the sustainable goals targeted by the business.
For startups, it’s also a good way to reminde that your impact can be as important as your revenue stream.
This block ask the business owner or startupper to imagine what would be the negative impact of its business. For example: SaaS companies, by using Cloud computing power, use a lot of energy to provide its solutions. IT solutions also might have a negative impact on jobs.
An extra question is asked to see how business can compensate this.
Negative externalities can be seen as hidden opportunities that could generate new revenue.
Positive externalities are important. It creates adhesion from customers, employees and shareholders.
In a world where people are the most valuable assets, positivie externalities can have a huge impact on keeping this asset onboard.
Discover how companies used the Sustainable Business Canvas to reflect on their way to operate their business.All Cases